wordswitch.co.uk Our new site

Blog

Front page

Your page

My page

Our page

Profile

Clients

Contact

Blog

PROPERTY BLOG

I’m a landlady - is that OK?

Managing property is an unplanned venture for me. But that doesn’t assuage my sense of guilt (job losses, pay cuts, repossessions….) And who am I to be haggling with agents, rejecting tenants and ordering cleaners and gardeners about?

I’m acutely aware of not wanting to look like the spoiled girl who brings her new toys in to school. I feel apologetic, unworthy, self-conscious. All of which make me a terrible landlady.
Read on...

Avenue in the rain

WRITER’S BLOG

How I write...

Don’t  be alarmed. This isn’t a page of advice on how to write (what could I possibly say?)

It’s a sharing of thoughts about how good writing can be achieved.

It’s got nothing to do with long words with Latin or Greek roots. For me, it’s visual. Much of my most well-received writing has grown from a peculiar set of images occupying my head

Read on...

THE PITFALLS OF DIY COPY WRITING

1. Lack of objectivity. Being ‘inside’ the company can  prohibit lateral thinking and a balanced view of what the company is.
2. ‘Writing by committee’: well-meaning associates who chip in - sometimes more than half a dozen at a time!
3. Poor focus. Difficulty in meeting deadlines
4. If the writer’s already an employee, there are the distractions of his main role.
5. Poor grammar and spelling? No proofreader? Oh dear...

|Front page| |Your page| |My page| |Our page| |Profile| |Contact us| |Clients| |Blog|