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I CAN DO IT MYSELF CAN’T I?”

Yes you can write your own text, but why would you want to? I go back to the wooing metaphor.

You wouldn’t entrust a mate to scribble out your love letters for you! Likewise you wouldn’t assume your web designer/employee/business partner knows how to seduce an audience through writing.

You want to form strong attachments i.e. attract new customers. Sometimes win them back from competitors.

Canons

START WELL, BUILD DEVOTION

And what do you want out of your relationship with your customers?

Surely the same every good relationship requires: loyalty, longevity and mutual satisfaction.

A customer base which is smitten and which finds every opportunity to speak highly about you and your business.

You want to impress from the start and then maintain that standard.

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HADLANDS WEBSITE

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BUCKS EXAMINER AD, ART DECO HOME

POTTER’S ARMS ROOM GUIDE

FUNDRAISING BULLETIN

FASHION SHOW POSTER

PROPERTY BROCHURE

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