How do you write? Fifty emails a day? (Let the computer spellcheck). Post-it notes for colleagues? (Complete with ink blobs and coffee rings?) Greetings cards? (They don’t say exactly what you mean but the recipient knows you care…)
With people who know you, that’s fine. In business, it can be fatal. Writing for business is akin to a well-crafted love letter.
Readers expect to feel wanted, that you understand them. They need to be instantly engaged, seduced. Or they’ll look elsewhere. You can’t risk that.