Wordswitch.co.uk | Products & services

The majority of my work falls into the following categories; where I can’t assist, I’m more than happy to try and point you in the right direction.

Web content
Company bulletins/newsletters
Brochures/flyers
Press releases, articles
Blogs/online posts
Product/services information
Creative writing

If you would like to see any of my work, please feel free to browse my “Projects & Testimonials”

THE PITFALLS OF DIY COPY WRITING

1. Lack of objectivity. Being ‘inside’ the company can prohibit lateral thinking and a balanced view of what the company is.
2. ‘Writing by committee’: well-meaning associates who chip in – sometimes more than half a dozen at a time!
3. Poor focus. Difficulty in meeting deadlines
4. If the writer’s already an employee, there are the distractions of his main role.
5. Poor grammar and spelling? No proofreader? Oh dear…

How I write.

Don’t be alarmed. This isn’t a page of advice on how to write (what could I possibly say?)

It’s a sharing of thoughts about how good writing can be achieved.

It’s got nothing to do with long words with Latin or Greek roots. For me, it’s visual. Much of my most well-received writing has grown from a peculiar set of images occupying my head