THE WRITTEN WORD: A MODERN DAY WOOING
How many times have you written a greetings card, looked at the message and thought, ‘It’ll do.’
Hope they won’t notice. Hope your sentiment comes across. Hope they know you care …
In business, poor writing can be fatal: the end of what could have been a long and fulfilling relationship.
Even if your readers don’t write beautifully themselves, they know bad writing when they see it. And hastily put together text will fail to capture their short attention span.
“MY WEBSITE’S OK. IT TELLS PEOPLE WHAT I DO…”
That’s vital. But not everything.
Readers may not write beautifully themselves, but they know bad writing when they see it. Failing to excite them could lose their short attention span forever.
Remember the love-letter comparison: you’re aiming to reel in some winners. Let your bait be of the highest quality.
In a few words, you want to build a mood, a sense of what your business is about, who you serve, what your ethos is…
It’s akin to the seasoning in good food. You don’t want to weaken the dish with bland words.
WHAT I OFFER
The skill, experience and interest to write for your business.
You can judge people’s passion for their work by whether they’d do their job for nothing. Most in the creative fields say yes. Musicians, artists, chefs. Many have worked for the love of it. As have I. (See ASA bulletins, Profile page.)
In my thinking, my approach and style I can boast independence. This gives me the advantage of working efficiently and serving my clients in a committed way. It means clearer communication, fewer distractions and a direct line between you to me.
A MEETING OF MINDS
This is where our worlds potentially meet.
You might only need a few paragraphs for your website. You might just want existing text to be proofread or edited. Some existing material or content you’ve ‘inherited’ could do with smartening up.
Press releases, blogs and regular bulletins are familiar and powerful ways to make and keep contact with your audience or past customers.
I’d like to be part of that.